Video increases 'Brand Recall'. For individuals, businesses, the better the brand recall, better are your chances in making an impression.
Videos not only attract people, but also increases their engagement with your content. Video creates a relationship with your friends, relatives and prospective customers. They are share 1200% more than text. Moreover, a video is processed 60000 times faster by our brain than text.
People share videos 1200% more than text. Moreover, a video is processed 60000 times faster by our brain than text.
Half the battle in advertising is attracting customers. When we see ads on social media, what attracts us the most? Text based ad or eye-catching video? Our eyes naturally get attracted to movement, and so, video attracts attention almost immediately.
Video pulls in more traffic to your FB page, Instagram, or your website. A website with video attracts 41% more traffic. Google and other search engines are giving more and more importance and rating to videos. This also helps us in our SEO ranking.
A customer feels more inclined to make a purchase by a video than by text. Video ads increases purchase intent by 97% and 64% online buyers tend to ourchase a product after watching a video.
This mobile filmmaking workshop is a complete course in iteslf, a masterclass in filmmaking, that helps you gain the skill needed to make your own videos, advertisements, reels and short films and documentaries.
There are many customisations available: Filmmaking Workshop for Children, Podcasting Workshop for Teachers and Educators, Mobile Filmmaking for Businesses, etc.
Workshop Objectives
At the conclusion of this mobile filmmaking course you should
have a fundamental understanding of film techniques and terms.
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learn to analyse and deconstruct a film or an advertisement.
be able to write your own story, or adapt it for making a film.
write your own screenplay and make a storyboard for your films
shoot and edit, and produce your film
prepare their film for distribution on various social media platforms.
learn how to create their own YouTube Channel and popularize it.
Wish to know more? Just fill this short form, or just call +91 9869281084
Get ready for a hands-on, practical training experience. Become a filmmaker. Make your own films, share on social media.
Camera Shots, Angles, Movements
Basics of a mobile camera, How to hold your camera, Frame sizes and frame rates, video resolution, which resolution to use while shooting, Type of Shots, Camera Angles, and Camera Movements
Writing / Adapting a Story, Script and Storyboard
How to think about a story, how to adapt a story, learning how to make a story out of unplanned shoot, how to think in the language of cinema, writing your script, preparing your storyboard for the video shoots like a picnic, or a get-together
Video Editing Software
The elements of PowerDirector, Timeline, Project window, Monitor window, menus, How to import your video, adding it to the timeline, line-up shots according to your storyboard, Making the first cut
Hands-on practical sessions
Editing with the trainer on a previously shot video. Using the tools to prepare a shot line-up, cutting the video in the story format, adding tracks, mixing the video tracks, adding music, mofifying the video and music, using croma key
Showtime
Finishing the video, adding transitions and effects, manipulating sound, making the first cut, re-editing the NGs, finalising the video, export to MP4, sharing with friends and relatives, SHOWTIME!
Dr. Mangesh Karandikar has over 30 years experience in media, with over 15 years in the business of graphic designing, web designing, digital marketing, and corporate films followed by 15 years in the field of media education. Dr. Karandikar has a doctorate in media and communication and has taught more than 1000 media students the art of sound editing in March - April 2021, more than 200 business people, 150 children, and over 200 educators the skill of filmmaking during this period of pandemic and lockdown, helping them utilize their time effectively.
