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Setting your goals, both, long-term and short-term is the first step to a successful Digital Marketing Strategy. That is the heart of our 3 weeks Digital Marketing Course. We show you have to set realistic goals and build a strategy to achieve them. We show you how to plan, and schedule your posts so you don't need to spend too much time away from your core business. We show you the tools to create the content and how to post it on various digital platforms.
So join us, let's build YOUR business strategy together.

Course Features

  • Fees ₹9999
  • Duration 3 Weeks
  • Speciality Practical training
  • Sessions LIVE!
  • Dates Batch starts: 6th June, 2022


Why attend this course

  • In today's Digital world, Digital Marketing is the NEED of the day, and yet, it i not always possible to spend Rs.10 to 15K per month
  • Instead, make a one-time INVESTMENT of Rs.9999/- and be empowered to run your own Digital marketing campaigns
  • Let's face it. We simply cannot ignore the Digital Media. The best way to harness its power is learning how to do it, acquire the basic skills.
  • Digital Media is mesmerising, addictive and that is exactly what digital marketers use to attract customers.
  • We do not claim that you will 'Master' Digital Marketing, but you will definitely be confident and empowered to run your own campaigns, independently.
  • The course includes Facebook and Instagram Marketing, YouTube Marketing, LinkedIn Marketing, SEO and SEM, PLUS many tricks and tips.
  • At the end of the course we will mentor you over 2 sessions to create your own campaign - complementary.


TRAINER

Dr. Mangesh Karandikar has over 30 years experience in media.
He started his career in marketing of pharmaceuticals and then in electronic products. He got introduced to computers in 1990, which took him on an exhilerating career journey.
He started his business with graphic designing and printing. When people were wondering what Internet was, he learnt and started his web designing business and made several website. He then learnt programming in C, C++, Java, Oracle and Visual Basic, and started another venture in interactive CD ROMs.
This introduced him to filmmaking. He assisted several filmmakers and then ventured into a very successful filmmaking business, specializing in Corporate Films.
On invitation, he started teaching in the University of Mumbai, where he realised that he had found his calling in the field of teaching. He joined the University of Mumbai's Department of Communication and Journalism, and started Web Designing and Filmmaking in the University in 2005. He earned his doctorate in media and communication in 2013. Dr. Karandikar then moved from the University into private service and recently has returned to the world of business having taken a very early retirement from service as Director, MET Institute of Mass Media. He has taught more than 1000 media students the art of sound editing in March - April 2021, more than 200 business people, 150 children, and over 200 educators the skill of filmmaking during the period of pandemic and lockdown, helping them utilize their time effectively.


COURSE CURRICULUM


  • Introduction to Digital: This first session will comprise of basics of Digital media. The entire course is based on practical as well as conceptual knowledge. It is expected that you do all the practical work given at the end of each session.
  • Online Customer Journey
  • Customer / Digital Marketing Funnel
  • Four P's to Four C's of Digital Marketing
  • See, Think, Do, Care Model of Digital Marketing
  • What is YOUR business and what strategy you should employ?
  • How to set realistic Digital Marketing Goals
  • Planning your Calendar
  • Content Strategy
  • Planning your Website, updating your existing website (What you should tell your web designer?)
  • Making of a Blog, the Art of Blogging
  • Search Engine Optimization
  • Search Engine Marketing Fundas
  • Facebook Marketing
  • Instagram Marketing
  • Updating your LinkedIn Profile and using LinkedIn effectively
  • Video Marketing / YouTube Marketing
  • Twitter and Pinterest
  • Influencer and Affiliate Marketing


COURSE STRUCTURE

  • Session 01: Introduction, What is Digital marketing? Tools for Digital marketing, Setting Digital Marketing and Campaign Goals, What are Realistic Goals, Customer Journey, Marketing Funnel, 4P's to 4C's of Digital Marketing, DM Models
  • Session 02: Importance of Websites, What is SEO and SEM, What are Keywords? How to research for Keywords? Assignment
  • Session 03: Introduction to Graphic Design, Color wheel, Types of graphics, a session on how to use CANVA Assignment
  • Session 04: Introduction to films and ads, types of shots, camera angles and movements, creating videos using images. Assignment
  • Session 05: Making your own video, video advertisement, shooting, editing, special effects, transitions, exporting to different formats. Assignment
  • Session 06: Introduction to Facebook Marketing, Making your Facebook Page, Introduction to Instagram, Business on Instagram. Assignment
  • Session 07: Facebook Business Manager, Ads Manager, Creating your target Audience, Creating your advertisement, Payment interface, Insights / analysis of ads Assignment
  • Session 08: The importance of Google, how to harness the power of Google, Google Algorithms, SEO and SEM Part 2 Assignment
  • Session 09: Pinterest, Twitter and Whatsapp Marketing Assignment
  • Session 10: The Power of LinkedIn, Optimizing your LinkedIn Account, Using LinkedIn Effectively for Digital Marketing
  • Session 11: Customer Funnel, Marketing Fundas, Digital Marketing / Social Media Calendar, Scheduling your Posts, Various tools to help you in creating content.
  • Number of session might be added, depending on the requirement and responses from the participants.

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